Learning Fest for Airtel

ExtraMile partnered with Airtel to launch their new Learning Experience Platform (LXP) through a high-energy hybrid campaign, blending digital experiences with on-ground activations across 25 cities to build excitement, drive awareness, and boost adoption.

Industry

TeleCom

Work Mode

Learning

Problem

Airtel was introducing a new LXP to thousands of employees across locations, functions, and roles. The challenge lay in cutting through digital fatigue, making learning feel engaging and aspirational, and ensuring large-scale participation from a diverse workforce, both in corporate offices and field teams.

Solution By Extramileplay

ExtraMile designed the Learning Fest, a gamified hybrid campaign combining interactive online challenges, themed learning games, digital quizzes, and live sessions with an energetic 25-city roadshow. The experience transformed a routine platform launch into a festival of learning, with employees unlocking badges, winning rewards, and exploring the LXP through play

Results

The campaign created a surge in platform logins and course completions within the first month. It positioned learning as a shared, celebratory experience across teams, resulting in record adoption rates over subsequent months and a sustained culture of continuous learning at Airtel.

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