EVP Campaign for Cipla

We engaged with Cipla to bring their refreshed Employee Value Proposition (EVP) to life through an integrated internal campaign that inspired pride, ownership, and emotional connection among employees across roles and geographies.

Industry

Pharmaceutical

Work Mode

Employee Value Proposition Cascade

Problem

Cipla’s renewed EVP aimed to reflect its evolving culture and people promise. The challenge lay in translating these abstract ideas into everyday employee experiences, making the message resonate equally with corporate, manufacturing, and field teams, while sustaining momentum beyond the initial launch.

Solution By Extramileplay

ExtraMile rolled out a multi-format campaign combining powerful communication storytelling with interactive engagement. The cascade was supported by physical roadshows across key locations, digital games themed around Cipla’s values, and experiential touchpoints that turned the EVP into an immersive experience. Each activation was designed to spark pride and belonging among employees while driving curiosity and dialogue around the new EVP.

Results

The campaign generated remarkable participation across all zones, creating buzz and emotional connect around Cipla’s refreshed identity. It strengthened internal pride, improved message recall, and helped employees align with the company’s evolving culture and purpose.

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