In partnership with the India AI Mission, MeitY Startup Hub, and Startup India, the Google Market Access Program is a route to market initiative designed for Indian B2B startups. This program enables Go-To-Market strategies by providing access to enterprise leaders, veteran mentorship, a dedicated GTM Bootcamp, with tailored tracks for both the US and Indian markets.

Vission

The Challenge

India is home to world-class AI innovation, yet scaling these breakthroughs to a global stage remains a formidable hurdle. Even well-capitalized startups often encounter friction when transitioning from product development to market penetration.
The three primary barriers include:

• Scaling Sales: Shifting from founder-led initiatives to a repeatable, enterprise-grade sales engine is a complex operational challenge.
• Securing Global Talent: Attracting and retaining elite international sales leadership remains a significant barrier for startups looking to compete globally.
• Establishing Global Trust: Gaining entry into the Global 2000 network is difficult without an established brand presence or a high-level strategic network.

The Solution

The Market Access Program, features a structure specifically designed for B2B Go-To-Market, to help selected Indian Tech B2B startups overcome typical challenges and speed up their market expansion.

This initiative empowers innovators through key areas:

• Global Market Immersion: Unlock international markets by leveraging the Google Cloud Marketplace and gaining exclusive US market access.
• Go-to-Market Bootcamp: Develop a high-performance, scalable sales engine with customized GTM playbooks and expert mentorship.
• Organizational Readiness: Receive strategic advice on team structuring to ensure your organization is fully prepared for domestic & global expansion.